KreditBee

PROCESS
FinTech has consistently been one of the top-performing verticals for Kiwind Media. Our primary objective with KreditBee was to boost user engagement while maintaining high user quality. We implemented user-level targeting powered by machine learning algorithms, real-time request data, and aggregated insights from our DMP to execute a highly effective user acquisition campaign.

This data-driven approach enabled us to acquire users with significantly higher lifetime value. Once we stabilized install volumes, we began optimizing for deeper funnel KPIs such as install-to-registration and registration-to-loan disbursal.

Our strategy focused on targeting lookalike audiences based on high-performing user profiles stored in our DMP, allowing us to expand reach without compromising quality. Within just one month of launching the campaign, we achieved a Daily Run Rate (DRR) of 600+ loan disbursals—successfully meeting our deep funnel performance goals.

CAMPAIGN GOAL
KreditBee set out to drive loan application volume and user engagement by leveraging high-impact, interactive ad formats across in-app and online display channels—aiming to deliver a seamless user experience while effectively promoting its financial services.

RESULT

Kiwind Media’s performance-driven strategies played a pivotal role in accelerating KreditBee’s growth in the FinTech space. By optimizing ad placements through advanced machine learning models and leveraging audience insights from our Data Management Platform (DMP), we drove over 95L+ app installs and enabled 60K+ successful loan disbursals, while maintaining a solid 38% loan approval rate across key channels.

Our intent-based targeting approach identified high-quality users early in the funnel, resulting in a 28% increase in approved applications within the first month. The campaign consistently exceeded acquisition KPIs, with a strong uplift in deep-funnel metrics such as registration-to-disbursal rates and 7-day user retention.

Through precision targeting and continuous optimization, we ensured optimal budget utilization, reduced cost per loan disbursal (CPLD), and maximized overall lifetime value (LTV) of acquired users. This holistic approach not only delivered immediate ROI but also strengthened KreditBee’s positioning as a top FinTech app in the market.