Amazon

PROCESS
Kiwind Media designed a tailored strategy for Amazon, inspired by successful growth framework. Leveraging insights from our robust Data Management Platform (DMP), we built a hyper-targeted campaign powered by real-time data and machine learning.

Starting with intent-based targeting, we focused on users actively engaging with similar e-commerce and lifestyle apps. As the campaign progressed, our models dynamically evolved to identify and re-engage highly active users post-installation.

This adaptive targeting approach enabled us to exceed ROAS goals, driving a 30% increase in new user acquisition within just one month. In addition to hitting deep-funnel KPIs, this strategy not only delivered strong immediate performance but also established a solid foundation for long-term scalable growth across the Amazon ecosystem.

CAMPAIGN GOAL
Amazon set out to drive sales and deepen user engagement by leveraging interactive ad formats across all in-app media and online display channels, aiming to deliver a seamless, personalized shopping experience while effectively promoting their wide range of products and services.

RESULT
Kiwind Media’s performance-driven strategies significantly accelerated Amazon’s growth across the MENA region. By optimizing ad placements through advanced machine learning models and leveraging insights from our Data Management Platform (DMP), we achieved 120L+ app installs and 45K+ completed orders, with a strong 35% approval rate across channels.

Our intent-based targeting strategy identified high-converting users early in the funnel, resulting in a 30% increase in new user acquisition within the first month. The campaign consistently outperformed ROAS KPIs, with a notable uplift in deep-funnel engagement, including repeat purchases and higher customer retention rates.

Through precise user-level targeting and continuous optimization, we ensured efficient budget allocation, reduced acquisition costs, and maximized customer lifetime value (LTV). This end-to-end approach not only delivered immediate performance gains, but also reinforced brand loyalty and sustained user growth across the Amazon ecosystem